Email Marketing Masterclass

Event Information

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With all the buzz around social media, email marketing is often neglected but it should not be overlooked. Email is one of the most personal ways to connect with your customers and it is used by thousands of businesses of all sizes across the globe.   

In this full day workshop, we will explore email marketing - one of the most challenging digital platforms due to the issues of spam, changes in user interactions with email, mobile usage and the fast changing digital environment. Email marketing has been a core tool in digital marketing for many years however it is often not used to its full potential due to issues around planning, user targeting, design and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice. 

NB – This is a practical masterclass and delegates are required to bring a laptop computer. 

Outcomes

- Understand the role of Email Marketing to deliver your strategic and communication goals

- How to integrate your email campaigns with your other marketing activities

- Understand the legal and best practical frameworks for email marketing (Opt-in/Opt Out rules and GDPR)

- Email design, layout, copy and personalisation

- How to build your database/email lists

- Segmentation and targeting for better response rates

- Analyse metrics to improve future campaigns

- Set up and deliver an email marketing campaign using Mailchimp or Campaign Monitor

Content

During the morning, we will plan your activity and look at ways of building an effective list and campaign. 

In the afternoon, we will work with you LIVE on an email campaign using Mailchimp or Campaign Monitor, exploring how to set it up, how to design and deliver a professional email campaign and we will discuss what a successful email campaign looks like. 

Secure your place

The workshop is fully funded and places are limited so be sure to apply for yours today. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application. 

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses. 

Am I eligible?

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire). 

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file). 

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

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