How to Develop a Cross-Border Social Commerce Presence on WeChat and Drive Sales through Social Sell

Event Information

Buying and selling on social media apps have become commonplace in China, challenging traditional eCommerce platforms. Nevertheless, many international brands still face barriers or simply do not know where to start in developing a social commerce strategy for China, particularly when it comes to selling cross-border.

This webinar will provide a simple and straightforward explanation on how brands can establish a direct-to-consumer cross-border presence in China and highlight ways in which to drive traffic and conversion through a range of social selling tools.

Kenx Gao has more than 10 years of digital eCommerce experience. In his previous role as Ecommerce & Product Head in Macy’s, Kenx developed the brands’ cross-border eCommerce site and WeChat store from the ground up.