Bitesize Lincs - Attracting your Ideal Customers to your Website: Top SEO Tips for Businesses

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You may have the best website in the world but if nobody knows it’s there, how will they see what you have to offer? 

The most likely way that a potential customer or client will find your website is through a search engine. And not just any search engine. In the UK, around 9 out of 10 searches are carried out on Google. It is therefore incredibly important that when somebody searches for the products or services your business sells, your website can be found on Google. 

This webinar will explain what Search Engine Optimisation (SEO) is, what it means, and how you can use it to make sure that your website gets seen by more people in the right geographical area who are interested in purchasing your products and services. 

Our digital expert will cover: 

- Keyword research: knowing what people are searching for that is relevant to your business

- Making sure your website provides what it is that your audience is searching for

- Having a mobile friendly website

- Writing good meta data to tell Google what your website is about

- Creating specific landing pages

- Writing and improving content on your webpages for SEO purposes

- Writing high quality regular blogs and articles

- Technical changes that can be made to your website

- Ensuring your website is a good experience for the user

- Google My Business pages and mapped listings

- The importance of reviews

- Being active on social media

- Link building

- Measuring and monitoring quality and quantity of traffic to your website to understand the impact of your SEO efforts

- Using Pay Per Click advertising (Google Ads) and other internet marketing techniques 

Google considers hundreds of different factors in deciding how to place a website in its search engine, and doesn’t publish the list, but this webinar will help you to think more like Google, to understand what it is that they want and expect to see, and what steps you can take to help your website become more visible. 

About the presenter

James Hopkins is a Digital Consultant at DBS Internet Marketing, a 100% employee owned web design and digital marketing company based in Navenby, where he has worked since January 2011. 

Over the last nine years James has worked in a number of roles, driving traffic and enquiries to clients’ websites through a range of digital marketing strategies including social media, search engine optimisation, content marketing and pay per click advertising.

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