Why businesses should not ignore Twitter

Event Information

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NB - This is an interactive masterclass where participation from delegates is expected and will be delivered using Zoom video conferencing. 

The number of Twitter users and daily usage cannot be ignored but even for regular users, Twitter can sometimes seem like a wall of noise.

Without a clear strategy, many businesses take to posting sporadically to Twitter, not listening out for opportunities, and missing people talking about their business.

In this masterclass we will show you how Twitter works and why it is important as a business to have a strategy on using Twitter. We'll show you how to set up your account, how to post updates to the platform (tweets), explain why hashtags are vitally important to include in your updates and how to use Twitter lists to save you hours of time scrolling through your newsfeed.

Session 1 – Wednesday 7th October (10:00 – 11:30):  You will learn all the key parts to a great Twitter profile and understand the different ways you can post updates to Twitter and how to increase the reach of these tweets.

Session 2 – Wednesday 14th October (10:00 – 11:30):  You will learn the vital role Twitter lists can play to help you stay up to date with industry news, local news, opportunities and to keep an eye on what your competitors are saying on Twitter.

You will understand the various roles your Twitter account can play including maintaining good customer service and for reputation management. 

About the Presenter – Liam Lally 

Liam is an excellent presenter with years of experience and knowledge. He delivers both theory and practical training sessions on LinkedIn, Twitter, Facebook, Google+, Pinterest and YouTube, as well as covering social media strategy and metrics for measuring success.

His agency is a Google AdWords certified partner, offering advice, training or management of Google AdWords pay-per-click campaigns. Liam also specialises in search engine optimisation consultancy and training and is a Certified Hootsuite Professional.

Secure your place

The interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend both sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Am I eligible?

The interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

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