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How to enhance your business’s visibility online

Published on: 19/09/2023

In this digital age, having a strong online presence is essential for small and medium-sized enterprise (SME) retailers in Greater Lincolnshire and Rutland. Search Engine Optimisation (SEO) plays a crucial role in helping SMEs stand out in the crowded online marketplace. But what steps can you take to maximise your SEO efforts and boost your visibility and sales?

1. Keyword Research

Keyword research is the foundation of any successful SEO strategy. It involves identifying the terms and phrases your target audience is likely to use when searching for products or services in your industry. Tools like Google's Keyword Planner can help you find relevant keywords with high search volumes and low competition.

For SME retailers in our region consider using location-specific keywords. Incorporate terms like "Lincolnshire," "Rutland," and the names of specific towns or cities in your area to attract local customers.

2. Optimise Your Website

Once you've identified your target keywords, it's time to optimise your website for SEO. Here are some key aspects to focus on:

  1. On-Page SEO: Ensure that your website's title tags, meta descriptions, and header tags include your target keywords. Use descriptive, unique, and compelling content that appeals to both search engines and human visitors. There are various plug-ins that you can add to your website, which will highlight a lot of this and signpost you to what needs to be done to improve your on-page SEO.
  2. Mobile Optimisation: With the increasing use of smartphones, your website must be mobile-friendly. Google ranks mobile-responsive websites higher in search results.
  3. Page Speed: A slow-loading website can deter visitors and negatively impact your SEO. Make sure you haven’t used large images and if you have any videos on your site, simply upload these to YouTube and link to them from your sight to substantially increase your page speed.
  4. User Experience: Create an intuitive and user-friendly website design. Easy navigation and a clear call to action can improve your bounce rate and dwell time, which are essential SEO factors.

3. High-Quality Content

Content is king in the world of SEO. Regularly publish high-quality, informative, and engaging content that aligns with your target keywords. Consider creating blog posts, product descriptions, and other content that addresses the needs and interests of your local audience in Greater Lincolnshire and Rutland.

4. Local SEO

For SME retailers, local SEO is a game-changer. Here's how you can optimise for local search:

  1. Google Business Profile: Create and optimise your Google Business Profile listing. Ensure your business name, address, phone number, and business hours are accurate and consistent.
  2. Local Citations: List your business on local directories, websites, and social media platforms, like Business Lincolnshire’s Local Business and Supplier Directory. Ensure that your business information is consistent across all platforms.
  3. Customer Reviews: Encourage satisfied customers to leave positive reviews on your Google Business Profile. Respond to both positive and negative reviews professionally.
  4. Location Pages: If your business has multiple locations, create location-specific pages on your website to optimise for each area.

5.  Backlinks

Build high-quality backlinks to your website from reputable sources. Reach out to local bloggers, news outlets, and industry influencers to collaborate on content or promotions. If there are any local event happening where you can hold a stand, offer a prize, or promote your business in any way, this also provides an opportunity to raise your profile and link to your business from another source. Quality backlinks can improve your website's authority and search engine rankings.

6. Monitor and Analyse

Regularly monitor your SEO efforts using tools like Google Analytics and Google Search Console. Keep an eye on your website traffic, keyword rankings, and conversion rates. Use this data to make informed decisions and continually improve your SEO strategy.

In Summary

Maximising SEO for SME retailers in Greater Lincolnshire and Rutland is a vital step in achieving online success. By conducting thorough keyword research, optimising your website, focusing on high-quality content, implementing local SEO tactics, building backlinks, and analysing your results, you can increase your visibility and attract more local customers.

Remember that SEO is an ongoing process, so stay committed to refining your strategy and adapting to changing trends in the digital landscape. With dedication and the right approach, your SME retail business can thrive in the online marketplace.

Why not reach out to one of our Business Advisers today who can offer you targeted support to grow your business and increase its visibility. They can also signpost you to upcoming events, training and grants that could really help to support your business. Contact us today



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