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MSDUK Innovation Challenge

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What is the Business Support?

Are you an ethnic minority business with a revolutionary product or service to showcase to global corporations? Look no further than MSDUK's Innovation Challenge. This unique opportunity has championed ethnic minority entrepreneurs from across the UK and aims to break down barriers for minority businesses and support their growth and development. 

With a £20,000 cash prize and other incredible prizes up for grabs, this year's competition is split into 4 categories, including Digital Transformations, Social Impact, Sustainable Development and Innovation Pioneers. 

The overall winner will receive:

  • £20,000 Cash Prize
  • Digital Out-of-Home Advertising Campaign, in collaboration with JCDecaux
  • 1-2-1 corporate mentoring from Accenture

Other Benefits:

  • All finalists will receive 1-year free membership to MSDUK
  • Category winners will receive a £2,500 Cash Prize
  • Free Pitch Training Workshop to enhance your pitching skills
  • Pitch at MSDUK’s Business and Innovation Show 
  • Connect and network with founders, like-minded entrepreneurs and global corporations

Any eligibility criteria

  • All applicants must belong to one of the categories below:

1. Ethnic Minority Business: one founder of an ethnic minority origin holding a majority (51% or more) ownership

2. Ethnic Minority-Controlled Business: a business founded with the ethnic minority founder with majority equity stake, and currently with this founder holding 25% (or more) ownership

3. Ethnic Minority Freelancer: a self-employed freelancer of ethnic minority origin

  • Permanent UK Resident or Citizen – you must be a UK resident (UK citizen, Indefinite Leave to Remain, Start-Up Visa, Innovator Visa)
  • Registered company on Companies House.

To find out how to apply and more click here

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