Defining your Brand: Mission, Story & Visual Identity

03/09/2025 │

A powerful brand is more than just a logo, it’s your business’s identity, values, and promise to your audience. Join branding expert Paula Finch for this deep-dive session that will help you define what your brand truly stands for and how to communicate that consistently.

Whether you’re launching a new business or refining an existing one, this session will give you the clarity and tools to position your brand with purpose and confidence.

Workshop Highlights:

• Understand your brand’s mission, values, and unique selling points
• Learn how to craft a compelling brand story that resonates
• Explore the importance of brand guidelines, from logo and colour palette to tone of voice

Who Should Attend:

• Entrepreneurs looking to create or refine their brand.
• Small business owners wanting to stand out in a competitive market.
• Marketing professionals seeking to enhance their branding skills.
• Anyone interested in learning about effective brand-building techniques.

What to Expect

• Expert-Led Sessions: Learn from seasoned branding expert Paula Finch, who will share her insights, strategies, and the latest trends in brand development.
• Q&A Sessions: Get personalised advice with like-minded professionals and build relationships that can support your business and answers to your most pressing branding questions.

Click here to secure your place.

Workshop speaker – Paula Finch

Paula Finch has been working with a range of brands including Texaco, Kimberly-Clark (Kleenex), Burton Group (Top Shop, Dorothy Perkins, Top Man) along with hundreds of SME’s including Lincs locals such as Beauty Boulevard, Stokes Tea and Coffee and more for the past 3 decades. She is passionate about the alignment of branding throughout every business and will share how it is in every way a part of your core values, from how you look, what you say and the way you leave people (employees and customers) feeling and so much more. Come along and find out how you can adopt some very simple and easy strategies to make every interaction an outstanding experience, one that will leave others feeling you truly value them being a part of your brand journey. None of which is difficult once you understand exactly who you want to do business with.