Export Academy: Take Your Website to the World
If you sell products and services overseas – or are planning to – your website needs to be accessible and appealing to an international web audience. The Department for International Trade (DIT) has designed a bespoke programme for its Export Academy, guiding you through what you need to know to increase your website’s global potential. The programme, divided into eight bite-sized sessions, is designed to help you get started and progress toward an optimised international website. About the programme Consisting of eight individual 1-hour sessions, each event provides insight into a specific area to better your website’s international reach and appeal:
11 July 2022 – Planning your international website journey19 July 2022 – Platform, providers and preparing your website brief26 July 2022 – Creating and adapting content for an international audience2 August 2022 – Search Engines – how they work, and what they look for on your website9 August 2022 – Increasing website traffic through paid and organic search16 August 2022 – Conversion Rate Optimisation (CRO) in 7 easy steps23 August 2022 – How to track and monitor your website analytics to increase performance
Find out more here.