Developing overseas markets and managing international partners

Event Information

As the UK’s close trading relationship with the EU faces uncertainty, developing or emerging markets with high levels of GDP growth and increasing levels of disposable income become attractive markets for ambitious exporters. Join Andrea Collins of The Export Department for this webinar session that takes a closer look at some of these exciting markets and the opportunities they present to UK exporters.

This session also discusses the value a good partner can deliver in terms of rapidly developing a UK brand within a local market; highlighting the benefits and drawbacks of channel sales and how a company can structure its operation in order to optimally support its channel partners. Andrea shares a highly comprehensive matrix that aims to ensure businesses thoroughly research and perform due diligence on potential overseas partners, highlighting what can be obtained via desktop research and where it can be found, and then the questions to ask of the company itself to help determine its capabilities and suitability as a partner.

Finally, she shares proven strategies for effectively managing and investing in the partner relationship to ensure accurate brand representation, adequate promotion and mutual success.

This is the ninth in a series of 10 webinars aimed at helping companies prepare for international trading post EU transition period. The final webinar is:

• Effective international supply chain management