#GoDigital20 Conference – Get Future Ready, Survive and Thrive

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Event Information

Business Lincolnshire is excited to announce the return of their annual #GoDigital20 Conference on Thursday 26 November 2020 and this year we are taking it online!

Join us for Lincolnshire’s biggest digital conference, where we will bring together special guest industry experts and local businesses leading the way to explore digital approaches that can assist with Covid-19 recovery, supporting your business to be future ready, survive and thrive.

We are delighted to be joined by Practical Futurist and former IBM Global Managing Partner, Andrew Grill, whose keynote address will assist you to navigate the new working world. He will examine how the workplace is changing and so are the tools available to enable a more collaborative approach and efficient environment. Andrew will look at the demands of the new tribes of employees such as millennials and Gen Z, while providing advice for Gen X and Baby Boomers on how to best motivate and manage them.

During the morning you’ll also hear how businesses can successfully bring tech and tradition together; gain an insight into the state of the art facilities available at Barclays’ world leading AgriTech hub Eagle Lab Farm; learn from inspiring Lincolnshire based companies that are embracing digital technology to grow and have the opportunity to attend two workshop sessions from the following line-up (workshop overviews are provided below):

· Free (and low cost) digital tools to help you work smarter

· How to become a successful Amazon seller

· How to become a successful eBay seller

· Understanding your customers, using data, for business growth

· How to attract, engage and convert your top prospects with video

· Your 5 step website MOT – for export readiness 2021

· Digital transformation can’t happen without emotional change

In our expo area, business support providers will be on hand to answer any questions and offer advice on what help is available during these uncertain times for SMEs across Greater Lincolnshire.

You’ll also have the opportunity to participate in virtual networking and make new connections from the comfort of your home office.

#GoDigital20 promises something for everyone whether you’re technically advanced or just dipping your toe into digital waters. By the end of the morning you’ll be able to establish new frameworks for taking your transformation efforts further, supporting your business to be more agile and future ready. Book your place today!

Agenda

08:30 » 09:00 Informal Networking

09:00 » 09:05 Welcome

Zoe King, Director, Epix Media and Digital Lead for Greater Lincolnshire LEP

09:05 » 09:15 Opening Address

Cllr Colin Davie, Executive Councillor for Economy and Place, Lincolnshire County Council

09:15 » 09:45 Bringing Tech and Tradition Together

Sean Sankey, Director, Much Clearer Ltd

09:50 » 10:20 Workshop Session One

1. Free (and low cost) digital tools to help you work smarter

Daniel Westlake, Managing Director, Cursor

2. How to become a successful Amazon seller

Prabhat Shah, Director, Online Seller UK Ltd

3. Understanding your customer, using data, for business growth

Deborah Goodall, Marketing Consultant and Owner, Aer8 Marketing

4. How to attract, engage and convert your top prospects with video

David James, Producer Director, The BrightHorn Group

5. Your 5 step website MOT – for export readiness 2021

Susan Roe and Mark Bates, Digital Trade Advisers, Department for International Trade

6. Digital transformation can’t happen without emotional change

Alan Kittle, Principal, Creative Director, Daggerwing Group

10:20 » 10:50 Networking Break & Expo

10:50 » 11:00 Eagle Lab Farm – Demystifying technology from field to fork

Lisa Bagley, Ecosystem Manager, Barclays Eagle Labs

11:00 » 11:30 Panel Discussion: How Lincolnshire businesses are embracing digital technology to grow

Matt Godfroy, Founder and Chief Executive, SunFresh Produce, Darren Joint, Managing Director, Viking Signs and Camilla McLean, Director, Matthew Cox

11:35 » 12:05 Workshops Session Two

Repeat of Workshop Session One with the exception of ‘How to become a successful Amazon seller’ which will be replaced by:

2. How to become a successful eBay seller

Prabhat Shah, Director, Online Seller UK Ltd

12:10 » 12:40 Keynote Speech: Workplace of the Future

Andrew Grill, Practical Futurist and Former Global Managing Partner at IBM

12:40 » 12:55 Q&A Session

12:55 » 13:00 Closing Remarks

13:00 » 13:30 Networking

13:30 Close

Workshop Overviews – Workshop Session One 09:50 » 10:20

1. Free (and low cost) digital tools to help you work smarter

Presenter: Daniel Westlake, Managing Director, Cursor

Daniel Westlake is Managing Director of Cursor, a design and technology company which helps businesses to use digital technology to change the way they work, improving processes, communication, sales and ultimately profits.

In this talk, Daniel will share some of his toolbox of free (and low cost) digital tools that will help you and your business to work harder, better, faster and smarter.

2. How to become a successful Amazon seller

Presenter: Prabhat Shah, Director, Online Seller UK Ltd

Amazon is now the go to platform for most online sellers, brands and private label sellers. All of whom have found real success on Amazon. In this 30-minute session you will learn how to research your product on Amazon, how to get found and how to build your brand on the platform. We’ll explore using Amazon FBA to speed up sales; getting product reviews; leveraging the powerful Amazon advertising platform and participating in Amazon promotions.

3. Understanding your customers, using data, for business growth

Presenter: Deborah Goodall, Marketing Consultant and Owner, Aer8 Marketing

The start point for any business, whether in the concept stage, start-up or growth stage, is to understand who will purchase their product or service. Using data from a variety of sources that you likely have in your business, it is possible to build personas of your customers - to understand their buying habits, their motivations, and what might send them to your competitors.

Deborah will provide a whistle-stop tour of some of the data that you might have, and what it means to help you understand your customers and ultimately grow your business.

4. How to attract, engage and convert your top prospects with video

Presenter: David James, Producer Director, The BrightHorn Group

Video marketing can really help build and fill your sales pipeline even when COVID restrictions mean you can't get face to face with your prospects.

In this workshop you will learn a simple yet effective video marketing strategy to attract your best prospects with short videos on social media, engage them on your website with informative problem solving films and convert them with compelling live video presentations.

5. Your 5 step website MOT – for export readiness 2021

Presenters: Susan Roe and Mark Bates, Digital Trade Advisers, Department for International Trade

Whether you sell products or promote services online through your website, it needs to be at peak performance now more than ever to generate leads and customers from the UK and around the world.

In this session, Susan and Mark will take you through 5 crucial website MOT checks to either ensure you’re on track or identify those gaps that need filling, so that you’re online export ready for 2021.

6. Digital transformation can’t happen without emotional change

Presenter: Alan Kittle, Principal, Creative Director, Daggerwing Group

In 2020, there is more pressure than ever before for businesses and employees to transform and adopt digital ways of working and tools. But we know systems and processes don’t create digital transformation – people do!

During the session, Alan will highlight why so many transformations fail to meet business expectations and explore how to create success through behaviour change by developing people-centric strategies. We’ll dive deeper into common emotional biases that can impede progress; how leaders affect the success of your program with their own style and contribution; and finally, how culture can create headwinds or tailwinds towards the end of your journey.

Workshop Overviews – Workshop Session Two 11:35 » 12:05

Repeat of Workshop Session One with the exception of ‘How to become a successful Amazon seller’ which will be replaced by:

2. How to become a successful eBay seller

Presenter: Prabhat Shah, Director, Online Seller UK Ltd

eBay is a global marketplace with buyers from 190 countries. eBay is supporting small businesses actively throughout these difficult times and many have found success. In this 30 minute session you will learn how to carry out product research, how to get found and how to increase your sales via eBay marketing tools. We’ll explore getting your product to the top of the search results; increasing your sales with eBay promotions and selling internationally on eBay.

Secure your place

This is a fully funded event and attendance is free of charge. Places are limited so be sure to book yours today.

To qualify for this funded support, your organisation must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries or public bodies.

Am I eligible?

The conference is available for businesses, partnerships, sole traders and registered charities, with a trading address located within Greater Lincolnshire.

Sign up here