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ChamberConnect: Public Relations – The Basics and More Workshop

This free two-hour training by Lincolnshire Chamber of Commerce is the perfect introduction to PR and how to write press releases.

Event Information

Funded by Collaboration 4 Growth (C4G) and presented by David Bailey of WorkPR

PR continues to change, however it is always important to get back to basics and understand how it’s transformed.

This free course is the perfect introduction to public relations!

Learning Objectives

What is news and what is not news
What are we trying to achieve with the release?
Finding and understanding your key message(s)
Defining your audience and their interests
Drafting your press release – messages, structure, length, quotes, etc.
Personalising the release to the audience
The need for good imagery
Distributing press releases
Repurposing press releases
Content versus press releases


A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.

Event information:


20/01/2021 10:00 - 12:00

Category: Workplace

Organised by:
Lincolnshire Chamber of Commerce