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Big Data for SMEs

Find out how leveraging Big Data can provide benefits and challenges for Small and Medium enterprises (SMEs)

Event Information


NB - This is an interactive masterclass and we try to recreate an interactive classroom environment, where the sessions are live via the zoom video conferencing platform and all delegates are expected to participate in the discussions. Feedback from other delegates have stated that the interaction and shared learning experience was one of the most valuable parts of the session.


How SMEs Can Use Big Data for Smarter Business Decisions.

Find out how leveraging Big Data can provide benefits and challenges for Small and Medium enterprises (SMEs).

Most SMEs believe they are too small for big data. This is far from the truth as SMEs need big data to succeed just as much as larger corporations. Data and analytics provide businesses with actionable insights needed to become more efficient and profitable.

In this interactive masterclass, presented by Michael Rippon, Managing Director of Raindrop Digital, we will explore where and how you should be collecting big data and then how to use this to identify business opportunities, obtain higher levels of performance and deliver business growth.  



·       What is big data?

·       The value of big data

·       Becoming Data driven

·       Blueprinting your customer 360° view

·       How to use data effectively. 

·       Examples of Data and Analytics.


This interactive masterclass will:

·       Explain what Big Data is and examples of Data Analytics.

·       Identify why data matters to your business.

·       Look at how effectively using analytics data you can grow your business and avoid costly mistakes.


About the Presenter – Michael Rippon

Michael is widely recognised as a specialist in Conversion Rate Optimisation (CRO) and Google Analytics Services. He is the Managing Director and Co-founder of the Product and UX optimisation company, Raindrop Digital.

Michael is an experienced senior executive, both at a strategic and operational level, with a strong track record in developing, driving and managing business improvement and development across a diverse range of industry sectors and organisational types. Focused on leveraging data and transforming the strategic culture to continuously improve the omni-channel customer experience and accelerate business growth.


Secure your place

The interactive masterclass is fully funded, and places are limited so be sure to apply for yours today. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, but support intermediaries, public bodies, or financial sector businesses are not eligible.


Am I eligible?

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.


Sign up here

Event information:


29/04/2021 10:00 - 11:30

Category: Digital

Organised by:
Business Lincolnshire Growth Hub

Contact name:
Charlotte Knight