Getting Started with LinkedIn

Event Information

Overview

There are over 720 million LinkedIn members worldwide!

It is the most widely used social media channel for professional networking.

This course will go through the basics of how to set an account up and use it effectively.

Target Audience

This is beginner level. Perfect for those who might be new to using social media but are keen to see how it could work for their business.

Course Content

• What is LinkedIn?

• Personal account set up

• What a good profile looks like

• Business pages

• How to post

• Ways to drive engagement

• Ways to interact

• What types of content works well

Learning Objectives

• To gain a basic understanding of how LinkedIn can work for my business

• Understand the basics of setting up a profile and using LinkedIn

About the course deliverer

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

With a passion for working with SME’s to demystify how all forms of marketing can be used to develop and grow a business, you can be confident that this workshop will add value to your business.

Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketer, Karen is one of 3,000 marketing experts across the globe. Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.

Your Event Eligibility

Our new GAIN workshops are entirely FREE to attend for eligible SMEs.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1-2-1 meeting with you at your convenience. Either way, a member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780