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Creating a Social Media Strategy

These sessions are designed for those who are using social media currently but want to improve the results, or if you are just setting up your business accounts.

Event Information

NB - This is an interactive masterclass and we try to recreate an interactive classroom environment, where the sessions are live via  the zoom video conferencing platform and all delegates are expected to participate in the discussions. Feedback from other delegates have stated that the interaction and shared learning experience was one of the most valuable parts of the session.


Take control of your social media so it does not control you - spend less time on your social media and get better results by understanding the channels that reach your customers. 

These sessions are designed for those who are using social media currently but want to improve the results, or if you are just setting up your business accounts. We will look at where you are now, and where you want to be, who you are trying to reach - and whether social media is the channel to reach them - and the right messaging to use and develop a content planner that removes the “what to post today?” headache. 


Session 1 – Thursday 18th November 2021 (10:00 – 11:30):  We will identify your aspirations and understand that ad hoc use of social media is not the way to use these channels. Social media it is not the destination, but it is just part of the business journey and it could deliver for your business.


Session 2 – Thursday 25th November 2021 (10:00 – 11:30):  We will profile target audience(s), understand what they look like, what their barriers to purchase might be. Identify which social media platform (if any) your audience is using and that the messaging for the audiences might be different.


Session 3 – Thursday 2nd December 2021 (10:00 – 11:30):  We will look at Brand Guidelines – the importance of these and how to write your own. You will develop a planner to take away (and develop further) based on your target audiences, messaging and objectives and understand what makes good content from trusted sources, types of content, engagement and insights on different platforms.


About the Presenter – Deborah Goodall

Deborah Goodall is a Fellow of the Chartered Institute of Marketing and has 25+ years of marketing experience. Now Deborah runs her own business, Aer8 Marketing, where she specialises in marketing consultancy and marketing coaching for SMEs and micro businesses. 

Deborah is a great strategist, planner, and implementer. She focuses strongly on YOUR business objectives, to deliver you outstanding results. Plus she’ll evaluate the success of the campaign on the objectives that were set at the start.

Deborah also writes and delivers tailored marketing workshops - these range from social media through to branding; marketing effectiveness and PR for your business. 


Secure your place

The masterclass is fully funded, and places are limited so be sure to apply for yours today. When booking you are committing to attend all three session. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.


Am I eligible?

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.


Sign up here

Event information:


18/11/2021 10:00 - 11:30

Category: Digital

Organised by:
Business Lincolnshire Growth Hub