Telling Your Story - Part 1

Event Information

Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix.

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About this event

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

In the digital world, PR stories reach online media outlets as well as traditional print and have the potential to be shared widely on social media to reach even more people and add credibility to your brand.

You'll learn about why PR is such a powerful tool, what makes a strong news story and understand the basics of writing a press release. We'll also look at how to sell your story, the power of a good image and to increase the reach of a story both on and offline.

By the end of this 90 minute session you'll be confident to create your own news stories, pitch to the media and extend their reach.

This is part one of a two-part series, it can be attended as a standalone session.

Part 2: Getting the public to identify with your business.

The key content areas covered during the sessions are:

• Understand the importance and value of PR
• How to get the media interested in your story
• How to use PR to amplify interest in your business

About the Presenter - Rachel Cullis-Dorsett

Your presenter for this session is Rachel Cullis-Dorsett. Rachel began her career in PR three decades ago within the press offices of ITV and the BBC. A formative training in television newsrooms has stood the test of time, helping to develop PR skills including crisis management, storytelling and a honed news sense, journalistic writing and a finely tuned consultative approach.

Working across the entertainment sector, on national interest projects, Rachel now specialises in strategic PR for the visitor attractions industry and the food, drink, and hospitality sector.

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend the session. Confirmation of your place will be sent separately once your eligibility has been checked.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) operating within the Visitor Economy, on the East Coast of Lincolnshire.

Am I eligible?

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

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