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Engage Your Audience On Social Media

Digital Marketing training to support Lincoln-based SME businesses to grow and thrive.

Event Information

Improve your understanding of the Social Media landscape, learn the value of building a social media community, and tips and tricks to help you engage with your audience. Deep dive into how to use LinkedIn for business and know how and what to measure for improved performance over time. This 1-day course is created and designed specifically for Lincoln based SMEs, led by a leading digital and senior academic and an industry practitioner, you will be guided through an immersive experience that seamlessly integrates social media and digital marketing learning with real-business application. 

Learning Outcomes 

1.  Understand the principles and practices of Content Marketing in relation to Social Media platforms 

2.  Integrate social media marketing into your digital strategy to drive business growth

3.  Evaluate the effectiveness of your social media marketing 

4.  Apply tactics and actions to generate quick win improvements

What you will gain from doing this course: 

Increased Website Traffic: Implement Content Marketing techniques to improve your search engine rankings and drive more traffic to your website. 

Actionable Insights: Learn how to measure and evaluate the success of your content marketing efforts, and receive actionable insights and recommendations for ongoing improvement. 

Expert Instruction: Benefit from the expertise and experience of your instructors who have a deep understanding of digital marketing and a passion for helping businesses succeed. 

Tailored to your business: The course is designed specifically for Lincoln-based SMEs who need support with business growth, digitalisation and improving processes. Participants will receive practical guidance, tips, advice, and strategies and will use digital marketing tools that are relevant to the business context.  

Stay ahead of the competition: The course covers the latest trends and best practices in digital marketing and AI so participants will stay up-to-date with the latest developments and be better equipped to compete in their industry. 

Course Overview 

Start Time End Time Course Content 

09:00 09:30


09:30 10:00

Intros and Challenges 

10:00 11:00

Introduction to Social Media Engagement

11:00 11:15


11:15 12:30

Defining a Successful Value Proposition and Brand Story Using Social Media 

12:30 1:30


13:30 15:00

Implementing Social Media Strategies and Craft Social Media Campaigns 

15:00 15:30

Summary and Close


To find out more click here.

Event information:

F2F: University of Lincoln

28/11/2023 09:00 - 15:30

Organised by:
Lincoln Be Smarter