AI is quickly becoming ingrained into business practices, AI tools are becoming more and more commonplace with integration now found in many marketing support platforms. To enable efficient digital marketing practices you don't need to be an AI expert but knowing how to use AI ethically to your advantage as part of your digital strategy will help keep you ahead of the game and your competition. Customer Relationship Management systems are one area where AI is being embedded to help segment customers more effectively and support valuable interactions across the customer journey. In this 1 day course specifically designed for Lincoln SME's there will be unpacking development in both AI and CRM to help support your business growth.
1. Understand the fundamentals of AI and CRM in the context of digital marketing
2. Learn how AI and CRM can be applied to various digital marketing strategies
3. Apply AI and CRM tools and techniques for personalisation, customer engagement
4. Develop a roadmap for implementing AI strategies in digital marketing initiatives
What you will gain from doing this course:
Increased Website Traffic: Implement SEO techniques to improve your search engine rankings and drive more traffic to your website.
Improve Conversions: Integrate web design, SEO, and content creation to optimise your website for conversions and maximise the ROI of your digital marketing efforts.
Actionable Insights: Learn how to measure and evaluate the success of your digital marketing efforts, and receive actionable insights and recommendations for ongoing improvement.
Expert Instruction: Benefit from the expertise of an experienced instructor who has a deep understanding of digital marketing and a passion for helping businesses succeed.
Tailored to your business: The course is designed specifically for Lincoln-based SMEs who need support with business growth, digitalisation, and improving processes. Participants will receive practical guidance, tips, advice, and strategies and will use digital marketing tools that are relevant to their business.
Stay ahead of the competition: The course covers the latest trends and best practices in digital marketing and AI so participants will stay up-to-date with the latest developments and be better equipped to compete in their industry.
Start Time End Time Course Content
Intros and Challenges
Introduction to AI in Digitial Marketing
AI in Content Co-Creation and Optimisation
Enhancing the customer experience with CRM
AI / CRM Strategy Roadmap for SMEs
Summary and Close
To find out more click here.
F2F: University of Lincoln
12/12/2023 09:00 - 15:30
Lincoln Be Smarter