The Art of Authentic Marketing: Create Content That Connects and Converts

Event Information

Are you tired of guessing what your audience wants and struggling to create content that actually leads to clients? Join The Art of Authentic Marketing - a masterclass designed specifically for service-based business owners who want to build trust, attract their ideal clients, and confidently sell.

In this session, you’ll learn how to move beyond generic marketing strategies and embrace a human-centred approach that connects and converts. We’ll cover:

• The 3 Pillars of Authentic Marketing – Clarity, Connection, and Conversion, so you can refine your messaging and stand out in your industry.
• The Psychology of Connection in Marketing – Understand why people buy from people and how to craft content that resonates.
• Creating Content That Builds Trust – Explore storytelling, value-driven content, and behind-the-scenes strategies to engage your audience.
• The Content-to-Client Pathway – Learn how to move from posting aimlessly to strategic marketing that drives action.

By the end of this masterclass, you’ll have a clear messaging framework and content strategy that inspires action, attracts the right clients, and increases conversions - without feeling pushy or inauthentic.

Ready to make marketing feel easier, more aligned, and more profitable? Join us and start creating content that truly connects!

Secure your place

The event is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire & Rutland except for East Lindsey, South Holland, and Boston. In these areas, the district or borough council will directly deliver most business support services through a new service.

Register your place today!

Attending this workshop will not stop you from applying for future Business Lincolnshire Funding or Grants.