Heritage Works for Lincolnshire Conference

Event Information

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The theme of the conference is Heritage and our keynote speaker is Dr Jonathan Foyle, BBC presenter of Climbing Great Buildings. We will look at Heritage in its widest sense and the venue was chosen because it perfectly fitted our theme.

Claire Birch has kindly offered tours of Doddington Hall at the end of the event. Speakers will cover the natural coast, the Mayflower 400 anniversary, the economic impact of investing in heritage and the Discover England Funding. A light lunch will be provided thanks to support from Business Lincolnshire.

Space is limited so early booking recommended.

Agenda

09:30 Registration, Refreshments, Networking and Leaflet Swap

10:00 Welcome & Introduction

           Chris Baron, Resort Director, Skegness Butlins Resort and Board Director, Greater               Lincolnshire LEP

10:05 Natural Coast: Forgotten Lincolnshire Asset

           Mary Powell, Tourism Development Manager, Lincolnshire County Council

10:15 Attracting, Converting and Retaining Customers - Using Digital Tools and Tactics

          Ryan Anthoney, Managing Director, 3Sixty Digital

           Laura Cole-Wild, Travel Insight Manager, 3Sixty Digital

10:45 Heritage is a Driver not a Drain on the Economy

           Alix Slater, Museum, Heritage and Arts Sector Consultant

11:15  Discover England Fund: Taking Lincolnshire to the World

           Lydia Rusling, Head of Visit Lincoln, Visit Lincoln Partnership

11:30  Refreshment Break

11:45  Mayflower 400 Celebrations: Preparing for US Visitors

           Emma Tatlow, US Connections Project Manager, Destination Plymouth

12:00 Keynote Speech – Making the Journey: Lincolnshire’s Outstanding Historic Places

           Dr Jonathan Foyle, Architectural Historian, Author and Broadcaster

12:45 Closing Remarks

13:00 Lunch, Networking and Leaflet Swap

14:00 Close

Biographies

Chris Baron, Resort Director, Skegness Butlins Resort and Board Director, Greater Lincolnshire LEP

Born in Skegness, Chris went to the local grammar school before studying Business Studies at Sheffield Polytechnic. He went on to qualify as a chartered management accountant working for Fogarty’s, LinPac and British Fuels before moving to Butlins.

Chris started in the finance department prior to moving into operations and becoming Resort Director in 2000. He joined the Greater Lincolnshire Local Enterprise Partnership in 2011 as the representative for the visitor economy and the coastal strip in general. He is also on the board of the Visit East Lincolnshire Destination BID and a member of the Skegness Academy Advisory Council.

Mary Powell, Tourism Manager, Lincolnshire County Council

Mary has been Tourism Manager at Lincolnshire County Council since 1991. She began her career as a Tourism Officer for the Derbyshire Dales District Council, before moving to Lincoln where she became involved with marketing and PR. Mary set up Taste of Lincolnshire in 2002 and the Lincoln Waterways Partnership in 2003. She led on the £22m restoration of Lincoln Castle from 2005-15. Mary is currently working on a number of regeneration projects and in particular has been working on the promotion of Lincolnshire's Natural Coast.

Ryan Anthoney, Managing Director, 3Sixty Digital

Ryan is a marketer and entrepreneur at heart. He has 15 years of experience under his belt having founded numerous digital start-ups as well as heading up teams at some of the UK's leading digital agencies.

In recent years Ryan and 3Sixty as a whole have re-focused their efforts on being the best possible agency within the travel sector. Ryan combines business, marketing and digital expertise to help travel brands drive more revenue.

Laura Cole-Wild, Travel Insight Manager, 3Sixty Digital

Laura lives and breathes search, data and insight. Laura has spent the past 10 years working with various national brands, both in-house and via agencies, championing users, and driving search performance. Laura is passionate about helping brands find their prospects, and users find brands. She also has an unusual love for data, but more importantly, turns big data into actionable insight.

Dr. Alix Slater, Museum, Heritage and Arts Sector Consultant

Alix began her career as an intern at the Royal Ontario Museum and National Museum of Wales before moving into consultancy. As a Senior Consultant for an international heritage and museum planning consultancy in the 1990s she worked on a broad range of projects including some of the first lottery funded projects. For the next 20 years she combined a career as an independent consultant and University Lecturer whilst bringing up her family. Projects she helped secure HLF grants for included Lincoln Castle, Southwell Minster, Walmer Castle (English Heritage) and Fulham Palace in London. Alix now runs her bespoke heritage consultancy full-time – a recent project has been working with LCC to research and write a report about the Value of Heritage.

Lydia Rusling, Chief Executive, Visit Lincoln Community Interest Company

Lydia has 15 years’ experience working across Lincolnshire’s tourism industry and has played a central role in many of the county’s prominent tourism projects, including Lincoln Castle Revealed.  Since January 2017 Lydia has headed up the team at Visit Lincoln, overseeing partnership growth, industry awards and the transition of the organisation to an independent Community Interest Company.

Visit Lincoln represents businesses and organisations in the city and across Lincolnshire through various projects and is playing a pivotal role in securing new funding for the benefit of the whole county. Lincolnshire is benefiting from six national Discover England Funded projects including England Originals, which is attracting international visitors to the UK's heritage cities.

Emma Tatlow, National Visitor Project Manager, Mayflower 400 and US Connections

Mayflower 400 and US Connections are focussed on driving inbound tourism growth – specifically from the US. Emma is managing the delivery of these funded projects on behalf of Destination Plymouth – the lead and accountable body. Previously, Emma was the Head of Visit Lincoln and established the DMO in 2012. Emma has 15 years experience of destination management and marketing.

Dr Jonathan Foyle, Historic Buildings Consultant, Writer, Speaker and Researcher

Dr Jonathan Foyle is best known as an author, feature writer, and presenter of BBC series like 'Climbing Great Buildings', which included scaling Lincoln Cathedral. He grew up in south Lincolnshire, attending college at Stamford and Lincoln. A postgraduate training in Architecture, Art History and Archaeology led to professional responsibilities at sites like Hampton Court and Canterbury Cathedral, and numerous conservation and reuse projects as CEO of World Monuments Fund (Britain).

An ongoing academic interest, reflected by an honorary doctorate from the University of Lincoln, brought him full circle with the publication of "Lincoln Cathedral: The Biography of a Great Building" in 2015, which explained afresh the coherence of the medieval imagery in this superlative building. A recent consultant for Visit England, his aim is to engage sound research with strong narratives to make cultural heritage more meaningful and more broadly valued.

Secure your place

Attendance is free of charge and places are limited so be sure to book yours today.

Please note we are only able to offer up to 2 places per company. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries or public bodies.

Am I eligible?

These events are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

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