Event Information
In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.
What you’ll learn
- Use of content for international marketing – and half-measures to avoid
- Strategies to scale up multilingual content cost-effectively
- How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring
Click here to sign up and book onto the session.
Speakers - Martin Calvert, Marketing Director, ICS-digital
Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.
Event information:
Location:
Online
When:
21/07/2025
14:00 - 15:00
Category: Digital
Organised by:
Department for Business and Trade