International Market Research: Auditing Existing Markets and Identifying Markets of Opportunity

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How to assess the impact of Covid-19 and national lockdowns on your business. In this session we look at how to review the competitive situation and the state of play. Every customer, every country will have been affected differently. We look at sources of up-to-date information, methods of evaluation and setting priorities. We explain methods of monitoring the ongoing situation, identifying changes, and responding appropriately. We also look at ways of identifying and evaluating opportunities in markets that have had a low impact, and those that are recovering early.

This two-hour session will comprise a live audio and visual presentation, including questions and answers. Participants will have the opportunity to submit questions in advance or during the event.

Who should attend? This event will benefit senior managers and staff with responsibilities for marketing, market research and sales management.

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