Building-in resilience into your export strategy: Are you selling the right products or services?

Event Information

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This series of webinars is for exporters who have experienced significant impact on their export sales from Covid-19 and seek support to review their export strategy. Each webinar will focus on a different aspect of strategy review.

This webinar provides a practical framework to evaluate product suitability for target overseas markets, in order to maximise opportunities and mitigate risks.

- Clarifying products’ USP against target markets
- Reviewing products against existing markets
- Researching new market requirements and regulations
- Which product for which market?
- Product commercial viability review cycle
- Updating market entry strategies and aftersales care

Each webinar will be accompanied by a worksheet, which delegates can work through alone or discuss with DIT North East.

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