Fuel your Business Growth – Customer profiling: Customers and competitors

This session explore basic market research techniques to help you better gauge your customer profile(s). It will also be giving some thought to the trading environment.

What you’ll learn

• how to use a SWOT analysis
• creating a Unique Selling Point (USP)
• identifying your core target customer

Click here to sign up and book on to this session.

Speakers:
Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit. Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub. Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.