Event
Barbican Creative Hub Presents Future Perspectives: Green Wash of Gamechanger? Showcasing sustainable innovation in the creative industries.
Coinciding with the Climate Action Festival this event highlights how creative industry businesses are using technology to drive real environmental change.
From international exemplars to local pioneers, we’ll showcase the people and projects rethinking materials, methods, and mindsets — and using tech to make their practices cleaner, greener, and more future-facing.
Expect bold ideas, honest conversations, and practical inspiration from those turning ambition into action — without the greenwash.
Speakers include:
Chris Lewis, Managing Director, Wholegrain Digital
Talk: Why a Greener Internet Works for You and the Planet
Chris shares the human side of building a business around digital sustainability. He’ll explore why it matters, how to make it real, and the small steps any organisation can take to reduce its digital footprint.
Sophie Broadbent, Senior Manager, AdGreen
Talk: The Low Carbon Future of Production?
Discover AdGreen’s pioneering Carbon Calculator, built for the advertising industry. Sophie explores the tool’s impact and will deliver a live demonstration of their unique calculator.
Mark Shayler, Sustainability Expert, Ape
Talk: Tech Won’t Save Us, But It Might Give Us Time
Ape challenges techno-solutionism and shows how technology, used wisely, can help cut emissions and redesign systems – with values, not tools, at the heart of change.