Embracing Vintage Fashion in Modern Times

Pre-Support Challenges

Before connecting with Business Lincolnshire, Emma felt her business was progressing but often struggled to stay afloat. She felt like she was "treading water," always on the brink of being overwhelmed. After successfully running Jailhouse Frock for nearly a year, Emma went away for Christmas with her family, which gave her time to reflect. Upon returning, she attended a local event that inspired her to seek further support. Realising the need to look beyond day-to-day operations, she reached out for initial support and was subsequently put in touch with Business Lincolnshire for guidance on improving and expanding her business.

The Support Process

Toni Coupland, a fully funded Business Lincolnshire Adviser, became Emma's "business cheerleader." Toni provided a valuable sounding board for ideas and offered crucial advice, helping Emma access various fully funded support programmes, such as Your Business Boost. Toni's insights and experience helped to guide Emma through the complexities of running a business, offering strategic advice that helped Jailhouse Frock navigate challenges and find opportunities.

Emma appreciates the ease of accessing support and the regular follow-ups from Toni, which provide her with ongoing accountability and encouragement. Toni's proactive approach ensures that Emma stays on track with her goals, helping her maintain focus and momentum. The support extends beyond just meetings, as Toni is always available for guidance, making Emma feel supported and confident in her business decisions. This relationship not only brought structure to Emma's entrepreneurial journey but also inspired her to think bigger and pursue her vision with renewed energy.

Impact of the Your Business Boost Programme

The Your Business Boost programme, a fully funded Business Lincolnshire initiative aimed at retail, leisure and hospitality businesses, allowed Emma to pause and strategize, focusing on her business growth rather than just daily operations. The programme’s flexible online format fit perfectly with Emma’s busy schedule, allowing her to participate while managing her shop.

One of the most beneficial aspects was learning about diversifying income streams. Emma explored ways to generate revenue beyond selling clothes, such as through social media and a potential YouTube channel. She also gained insights into effective email marketing, received funded SEO training and developed a five-year ambition wheel, providing a clear roadmap for the future.

"Make time to seek out support. Even a small investment of time can create significant benefits for your business growth and development. It's worth it." Emma Haigh, Managing Director of Jailhouse Frock.