Case Study
From Freelancer to Thriving Digital Agency
Jolly Good Web’s growth journey, fuelled by Business Lincolnshire’s support.
< BackJolly Good Web is more than just a web design and development agency. Founded by Andy Vaughan, a Royal Air Force veteran, the company prides itself on delivering not only optimised, revenue-generating websites but also wider commercial insight & digital transformation support to ensure clients can fully maximise their digital presence.
Since its incorporation in 2020, Jolly Good Web has grown from a one-person operation to a full-fledged agency with a dedicated team of five, all based from their Lincoln office. With a strong focus on technology-driven industries, including robotics and software, the business has developed a reputation for building websites that integrate seamlessly with CRM systems and automation tools—helping clients beyond just website design.
Challenges Before Engaging with Business Lincolnshire
As a startup, Jolly Good Web was searching for the right support to navigate its growth journey. The business faced common early-stage challenges, from understanding financial management to identifying opportunities for expansion. The economic downturn in early 2023 also had a knock-on effect, impacting its client base and prompting the need for resilience and strategic planning.
Seeking Business Support
Andy first connected with Business Lincolnshire through the Mosaic Digital Hub, where he met David Regler, Business Lincolnshire’s Digital Sector Growth Manager, who provided insight into the wide range of support available. Through this connection, Andy was introduced to Business Lincolnshire’s Specialist Digital Adviser, Guy Lewis, and the fully funded Create Growth Programme delivered by Deborah. These connections proved instrumental in shaping the company’s next steps.
The Create Growth Programme offered comprehensive support, from financial management to future proofing the business. As Jolly Good Web faced unexpected challenges, such as a large client that ceased trading unexpectedly, additional support from Russell Cropley, Business Lincolnshire’s Specialist Business Finance and Investment Readiness Adviser, helped navigate financial hurdles and maintain the team’s stability.
“We’ve received the support we needed, when we needed it, in the manner we needed it. I can’t fault it - Business Lincolnshire signposted us to the right support at the right time.” – Andy Vaughan, Founder, Jolly Good Web.
The Impact of Business Lincolnshire’s Support
Jolly Good Web experienced significant growth following the support received. The business expanded from two staff members to five, secured a permanent office space and built a strong pipeline of work. The peer support network also proved invaluable, leading to long-term collaborations and new business opportunities.
“The connections, advice, and guidance we’ve had through Business Lincolnshire have been invaluable. From financial planning to networking and growth strategies, the support has helped us build a stronger, more resilient business.” Andy Vaughan, Founder, Jolly Good Web.
Beyond financial stability and team expansion, Business Lincolnshire’s guidance helped Jolly Good Web strengthen its financial literacy and business strategy. The company now operates with a clear growth plan, focusing on becoming a well-known name in Lincoln while continuing to work with national and international brands.
Jolly Good Web has also secured notable clients, including The Royal Signals Charity, where they are in year two of a four-year contract to manage and develop the royalsignals.org website, and the University of Lincoln, having successfully delivered a digital project for the School of Sport and Exercise Science.
Next Steps for Jolly Good Web
With a new office in place and an expanded team, the next phase for Jolly Good Web is centred on local business growth. While continuing to serve larger clients, the company aims to deepen its presence in Lincolnshire, supporting businesses of all sizes with high-quality websites and systems that drive long-term results.
A Recommendation for Business Lincolnshire
Reflecting on the journey, Andy strongly recommends Business Lincolnshire to other businesses looking for support. From funding guidance to strategic growth advice, the signposting provided has been invaluable in helping Jolly Good Web navigate challenges and unlock new opportunities.
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