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Back to Business: Reset & Refocus After the Summer
Summer can be a slower period for many businesses, whether due to staff taking time off to travel or be with family, or shifts in customer behaviour caused by similar seasonal distractions. For others, it marks a peak seasonal period now transitioning into a recovery phase as we move into Q4. In this short blog, we’ll share practical tips to help you regain momentum and make the most of the final quarter of the year.
1.Reviewing Mid-Year Performance
Start by reviewing your campaign performance from Q1 to Q3. This will help you identify which channels have delivered strong results and which ones may be underperforming. As you move into Q4, consider reallocating your budget to focus on the strategies that have proven successful throughout the year. While testing and experimentation are important, the final quarter is the time to focus on what works best for you, maximise your ROI, and finish the year strong.
2.Reconnect with Your Audience
The ‘September Surge’ (a period when job vacancies and applications increase) also brings opportunities to connect with new decision-makers. For B2C businesses, this could be customers with an increased disposable income, while B2B companies might find fresh contacts in leadership roles.
So, how can you make the most of this transitional time? Start with an email campaign that welcomes new subscribers and re-engages existing contacts. Share key business updates, seasonal insights, and helpful resources to support your audience as they plan for the end of the year. You can also reconnect by boosting your social media presence through posting regularly, responding to comments, and engaging with relevant content. Finally, consider sending out customer surveys to gather valuable feedback and inform your planning for 2026.
3.Set Strong Q4 Goals
Setting clear goals for Q4 starts with your team. Host a meeting to align everyone on the end-of-year push, share performance insights, and energise staff around shared objectives. Encourage cross-department collaboration to maximise impact and ensure you’re effectively tracking KPIs and ROI from your marketing efforts.
As you approach the final quarter of the year, it’s also a great time to gather success stories from stakeholders. These insights can motivate your team, highlight what’s working well, and help shape your strategy for 2026.
As you head into Q4 and start planning for 2026, make the most of the available, fully funded, support from Business Lincolnshire’s Growth Hub. Access expert advisors, practical training, and funding opportunities to help your business grow.
