The digital landscape is evolving rapidly and businesses across Greater Lincolnshire are looking for ways to stay competitive, enhance productivity, and future-proof their operations. David Regler, Digital Sector Growth Manager at Business Lincolnshire, plays a key role in supporting businesses on their digital journey.
In this discussion, he shares insights into digital adoption, common challenges, and the support available to businesses looking to embrace technology. With the Go Digital Conference taking place on March 6th at the Engine Shed in Lincoln, David also highlights what businesses can expect from the event and why it’s an essential opportunity for anyone looking to make the most of digital tools.
Can you tell us a bit about your role with Business Lincolnshire and how you support businesses in the digital sector?
I work with businesses across Lincolnshire, helping them understand and implement digital technologies. My role involves supporting both businesses that operate in the digital sector and those in other industries that need help integrating technology into their operations. A key part of this is working with Mosaic Digital Hub in Lincoln to connect businesses with relevant programmes, resources and networking opportunities. I also support and promote initiatives such as Digital Lincolnshire, Chat AI, and Tech for Growth, which bring together businesses and digital specialists to share knowledge and explore new opportunities.
What are some of the key challenges you see businesses facing when it comes to digital adoption?
Many businesses struggle with knowing where to start when it comes to digital adoption. Some assume that digitalisation means a complete overhaul of their operations, which can feel overwhelming. Others are hesitant because they lack the necessary digital skills or worry about the costs involved. Another key challenge is that businesses often don’t realise how much support is available to help them through the process. Access to advice, training, and funding can make a significant difference, but many businesses are simply unaware of what’s out there.
What are some of the biggest digital trends you’re seeing that businesses in Lincolnshire should be aware of?
Artificial intelligence is at the forefront of digital trends, and its use is expanding beyond the tech sector. Businesses of all sizes and industries are finding ways to integrate AI to improve productivity and efficiency. Another major trend is data integration, where businesses are starting to connect and organise their data more effectively to drive better decision-making. There is also a growing focus on smart growth strategies, where businesses are using digitalisation to become more efficient rather than simply adopting new technology for the sake of it.
Are there any common misconceptions businesses have about digitalisation?
One of the most common misconceptions is that digitalisation is only relevant for tech companies. In reality, businesses across all industries can benefit from adopting digital tools, whether it’s using AI for customer engagement, automating manual processes, or improving their online presence. Another misconception is that digital transformation is an all-or-nothing process. Businesses don’t need to make drastic changes overnight. Taking small, incremental steps - such as introducing a digital booking system or improving data management - can have a big impact.
What digital skills do you think are most in demand for Lincolnshire businesses right now?
Businesses in Lincolnshire are increasingly looking for expertise in coding, software development and automation. There is also a strong demand for digital marketing, data analysis and cloud computing skills. As more businesses begin to explore AI, understanding how to use AI-driven tools effectively is becoming an important skill. Cybersecurity is another key area, as businesses need to ensure that their digital systems are secure and compliant.
How can small and medium-sized businesses (SMEs) compete with larger firms in digital transformation?
SMEs may not have the same resources as larger firms, but they can still be competitive by being agile and strategic in their approach to digital transformation. Rather than trying to adopt every new technology at once, smaller businesses should focus on digital tools that offer the most value to their operations. Utilising free and affordable digital tools, automating repetitive tasks, and focusing on customer experience can also help SMEs remain competitive.
What support is available for businesses looking to improve their digital capabilities?
There are several resources available to businesses looking to enhance their digital capabilities. Business Lincolnshire’s Growth Hub advisors are the first point of contact for businesses seeking guidance. They provide tailored advice and help businesses access the right support programs. The Business Lincolnshire website also offers a range of resources, including case studies, digital toolkits and details of upcoming events that can help businesses on their digital journey.
What can businesses expect from the upcoming Digital Conference?
The Go Digital Conference on March 6th at the Engine Shed in Lincoln is focused on Smart Growth, helping businesses adopt digital tools in a way that improves efficiency and productivity. Rather than chasing every new tech trend, the event will provide practical insights into how digitalisation can support long-term success.
The conference will feature panel discussions with business owners and digital experts, sharing real-world examples of how businesses have successfully implemented digital adoption to boost growth. These discussions will explore practical challenges, lessons learned, and strategies that have made a real difference.
There will also be bite-sized workshops tailored for SMEs, focusing on how businesses can adopt AI to improve productivity. These short, practical sessions will break down AI’s potential, showing how even small steps can create significant efficiencies.
A key focus will be on helping businesses understand where to start. Many know they need to invest in digital but aren’t sure what’s right for them or how to integrate new technology effectively. Alongside expert advice, the event provides a chance to connect with other businesses, share experiences, and learn from those already making digital changes.
Who should attend the Digital Conference, and why is it valuable for them?
The conference is open to businesses of all sizes and sectors. Whether a business is just starting to explore digitalisation or is looking to refine its existing digital strategy, there will be valuable insights and practical advice available. The event is particularly useful for SMEs that want to improve their digital capabilities but aren’t sure where to start. It’s also an opportunity to hear from businesses that have successfully implemented digital transformation and to learn from their experiences.
Businesses interested in improving their digital capabilities, accessing funding, or attending the Go Digital Conference can find more information on the Business Lincolnshire website.
