The summer months are a busy time for many businesses in the visitor economy. From coastal cafés and attractions to event organisers and accommodation providers, there’s often more demand, more footfall and more pressure.
But how can businesses in Greater Lincolnshire make the most of this season without feeling overwhelmed?
The answer lies in forward planning. Taking small steps now can make a big difference later. With the right support, it’s possible to save time, reduce stress and build a better experience for customers and staff alike.
Here are five ways to prepare now so you can enjoy a stronger, smoother summer.
- Get your digital house in order
When visitors search for somewhere to go or stay, they’re often making fast decisions. Make sure your website is up to date, your online booking works well on mobile and your opening times are easy to find.
Greater Lincolnshire businesses can access fully funded digital support, including 1-to-1 advice and audits, to help improve visibility and customer experience online.
- Think like a visitor
Walk through your business like a first-time customer. Is it clear what you offer? Can people find you easily? Could something small, like clearer signs, a new package deal, or a quick email to past customers, encourage more people through the door?
Small changes made in spring can lead to big wins in summer.
- Don’t wait for the rush to recruit
Hiring summer staff can be tough if you leave it too late. Start thinking about recruitment now. Business Lincolnshire can help with skills advice, training support and signposting to recruitment schemes that could give you a head start.
- Improve what’s already working
You don’t have to reinvent your business. Sometimes, the best way to grow is to make your existing services work even better. Are there any bottlenecks? Could digital tools save time or reduce admin?
Business Lincolnshire’s support offer includes fully funded guidance on digital adoption, customer experience, and business planning.
- Prepare for the unexpected
Summer can be unpredictable. Weather, bookings, transport, staffing - it doesn’t always go to plan. But businesses that prepare in advance tend to bounce back faster.
Business Lincolnshire offers fully funded workshops, resources and 1-to-1 support to help businesses build resilience and plan for different scenarios.
Ready to plan ahead?
Now is a great time to set your business up for success. Whether you’re running a B&B, a food business, a tourist attraction or something behind the scenes, there’s fully funded support available to help you prepare and grow.
Contact one of our fully funded Business Advisers today, who will be able to help you work on your business over the coming months.
