Small businesses are at the heart of local communities, contributing to the economy, creating jobs, and bringing character to our towns and villages. Small Business Saturday UK, taking place on December 7th this year, offers an excellent opportunity for small businesses in Greater Lincolnshire and Rutland to gain visibility, connect with customers, and show the value of shopping local.
What Is Small Business Saturday?
Launched in the UK in 2013, Small Business Saturday is a nationwide campaign designed to encourage consumers to support local, independent businesses. The initiative highlights the importance of small businesses across all sectors - not just retail but also cafes, service providers, and local manufacturers. The campaign is supported year-round with free resources, events, and promotional opportunities, taking place as a nationwide celebration on the first Saturday of December. In 2022 alone, UK shoppers spent an estimated £774 million with small businesses on this day, demonstrating its powerful impact.
Read on to learn how you can get involved, make the most of the day, and build lasting connections with your customers.
Why Should You Get Involved?
Participating in Small Business Saturday offers numerous benefits for your business:
- By joining a national movement, your business can attract attention from both loyal and new customers.
- Encouraging people to shop small can directly impact your sales, particularly during the busy festive season.
- It shows your support for the local community, strengthening customer loyalty and fostering relationships.
- Small Business Saturday provides free promotional tools and social media support to help amplify your message.
How Can Your Business Get Involved?
Whether you’re a sole trader, a family business, or a small team, there are plenty of ways to participate in Small Business Saturday. Here are some simple steps to make the most of the initiative:
1. Register Your Business.
Add your business to the Small Business Saturday UK website to appear on the Small Business Finder, making it easier for customers to find you.
2. Share Your Story.
Share your business journey on social media or local press. Tell customers what makes you unique and why they should support you.
3. Use Free Marketing Materials.
Take advantage of the free posters, logos, and social media templates provided by the campaign to increase your online and offline presence.
4. Host an Event or Promotion.
Offer a special discounts or partner with other local businesses to create a unique experience for customers.
5. Get Social.
Engage with customers online using the hashtags #SmallBizSatUK, showcasing your products and sharing behind-the-scenes content.
Greater Lincolnshire and Rutland is brimming with incredible small businesses that deserve recognition and support. From the artisan shops in Stamford to the independent cafes in Lincoln, every business adds to the rich tapestry of our local economy. By participating in Small Business Saturday, you’re not only promoting your own business but also supporting the wider community.
Need guidance on making the most of Small Business Saturday? Contact one of our fully funded local business advisers for tips and strategies to help you thrive!
