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Why Businesses Should Be Investing in the Next Generation

Published on: 16/05/2025

What if the key to innovation isn’t internal strategy, but shaping tomorrow’s workforce?

Through Experiences of the Workplace, companies like yours have the chance to offer young people meaningful opportunities to explore the world of work. But the question is: why should you get involved? 

Investing in workplace experiences is a powerful way for businesses to connect with the next generation of talent. Young people, eager to learn and contribute, bring fresh perspectives and energy that can positively influence your organisation. By opening your doors to them, you not only support their growth but also gain valuable insights into your industry from a new, different angle. 

Their curiosity and questions can uncover opportunities for improvement or spark innovation, helping your business become more agile, creative, and aligned with future market needs. At the same time, you’re building a pipeline of potential employees who share your values and understand your goals.

Additionally, offering these experiences improves your company’s reputation. By positioning your business as a leader in skills development and youth engagement, you send a strong message to both the community and your industry. Companies that are proactive in supporting young people’s career development are often seen as forward-thinking, community-oriented, and committed to long-term success. This reputation not only attracts future talent but also strengthens relationships with customers and partners who share similar values. 

Another benefit is that engaging your team in mentoring young people can bring valuable rewards. Staff who participate in these experiences often report increased job satisfaction, improved leadership skills, and a deeper sense of purpose. These interactions create stronger teamwork, improve communication, and provide employees with a renewed sense of pride in their work. It also offers them the opportunity to develop new coaching and mentoring skills, making them better leaders within the company. 

Take Humberside Airport, for example. They recently welcomed local students to explore careers in aviation, as Wendy Wright explains: “Humberside Airport were delighted to welcome so many local schools and colleges to our site recently and to be able to profile the many exciting careers in aviation that we can offer to local students. Several of our long standing, current employees were happy to discuss their own experiences of working through internal training and processes to achieve the important roles they perform today”. 

Getting involved with workplace experiences allows your business to contribute to the local community. By helping to shape Greater Lincolnshire’s future workforce, you’re directly supporting regional growth and prosperity. The stronger the local economy, the more opportunities there are for your business to thrive, as a well-skilled, confident workforce supports innovation and productivity. 

Get started

Start making a difference today by offering valuable work experience opportunities. Whether it’s providing hands-on learning, sharing insights about your industry, or mentoring young people, your involvement can have a lasting impact. Helping students gain real-world experience not only supports their future but also strengthens your business and industry. 

Get involved and inspire the next generation of talent, because shaping the future workforce starts with you.

Contact LEP_ECS@lincolnshire.gov.uk to find out more and get involved.

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