20
Nov
Event
Organisational Change in Action: Power, Politics and Emotional Intelligence
20.11.2025 Online (Microsoft Teams)
Programme Information
An Introduction to the Travel Trade for Visitor Economy Businesses
Starting 20th October 2025, A jargon-free, step-by-step introduction for tourism businesses—covering visitor experiences, accommodation, food and drink, guides, and transport services.
These 60-minute online webinars offer practical tips and insights to help you confidently attract UK and international visitors via tour operators and online platforms.
Designed for Decision-Makers across the Supply Chain, we welcome Sales, Marketing, Revenue Managers, General Managers, Visitor Services, and Operations Teams to share and learn together.
Sessions are delivered in manageable steps and can be repeated to suit busy schedules.
Who Can Apply?
Your business must be a tourism industry focused provider (based in Greater Lincolnshire) including any of the following:
- Accommodation providers, including independent hotels, branded properties, pubs with rooms, etc.
- Experience providers including attractions, museums, heritage properties
- Guiding services, including Blue Badge, Green Badge and suitably qualified local guides
- Transport services, including driver guides, local coach operating companies, transfer companies etc.
Benefits
- Receive a toolkit to support your learning
- Develop your own ‘elevator pitch’ to promote your business, through a tried and tested template format
- Free access to online tools to support decision making around booking system technology
- Six workshop participant businesses will have the opportunity to progress to the Pilot Programme and receive dedicated one to one sessions with our travel trade expert Mike Newman.
How it Works
What is the ‘travel trade’? A starting point for any tourism focused businesses looking to maximise capacity and profit across the week and across seasons through third party marketing and sales, whilst understanding requirements around commissions and rates
What do the travel trade want from you and what can you expect in return? A light-hearted and interactive workshop on product positioning, engagement and business growth for your tourism business or experience.
A review of the tools at your disposal to promote your business directly and indirectly, and how to balance these with the ways that tour operators, online travel agents (OTAs), and consumers search for ideas and itinerary planning.
From Google and TikTok to AI, familiarisation trips and product training. It’s all included along with much more.
TripAdvisor reviews support bookings, but don’t create them. Find out what digital connectivity is, how you can get sales through digital channels and why your choice of booking system matters so much.
Learn about how and why the accommodation sector is a vital component of destination based economies and how the phrase ‘profit over rate’ can become an essential part of your yield and capacity management.
Want to find out more?
If you would like to express interest or any further information please email our Specialist Adviser Hayley Toyne
Meet your Teacher!
Mike Newman – Founder & Managing Director, b2me Tourism Marketing
Since 2003, Mike has led b2me Tourism Marketing, bringing deep expertise in international markets. Over the past 15 years, he has delivered independent sales missions and product training across the US, Canada, Germany, the Netherlands, Japan, and South Korea.
In recent years—particularly during the pandemic—Mike has focused on transforming his hands-on experience with trade buyers into practical training for destinations and businesses. His work now spans both traditional and digital engagement, supporting regional and national tourism organisations. Highlights include serving as lead consultant for Fáilte Ireland’s Digital That Delivers programme, training partner for UKinbound’s Discover Workshops, and delivering VisitScotland’s Get Connected! toolkit through Arival Marketing.
Mike regularly works with LVEPs, running workshops that empower businesses to engage confidently and independently with the travel trade—from fundamentals to online distribution. In June 2023, he was appointed Travel Trade Consultant for strategy and engagement at Newcastle Gateshead Initiative as part of the DDP Pilot.
Alongside consultancy, Mike develops Travel Trade Ready and Ticketing Ready, specialist platforms for LVEPs, in partnership with QLine Consulting.
Events
26
Nov
Event
GLSEA: Risk Management: How to manage risk and why it is important for VCFSEs
26.11.2025 Online (Microsoft Teams)
12
Dec
Event
GLSEA: Ethics on the Ground: Everyday Moral Decisions in Health and Social Care
12.12.2025 Online
Resources
See All Videos
Business Planning
Bitesize Lincs – Top Tips for Effective and Successful Recruitment
15.06.2018
Business Planning
Bitesize Lincs – 10 Top Tips for Building a Great Team
15.06.2018
Video
Business Lincolnshire Case Study – Beauty Boulevard
15.06.2018
Video
Business Lincolnshire Case Study – Boston Bowl
15.06.2018
Video
Business Savings: How we can help
15.06.2018
Video
Saving you money: How we can help
15.06.2018
HR and Recruitment
Bitesize Lincs – Introduction to Managing Employee Performance
04.12.2018
Video
Business Lincolnshire Case Study – Kirkstead Old Mill
06.06.2019
Business Planning
Fit for Business Podcast Episode 1 – How do I choose a name for my business?
30.03.2020
Business Planning
Bitesize Lincs – Top Tips for Effective and Successful Recruitment
15.06.2018
Business Planning
Bitesize Lincs – 10 Top Tips for Building a Great Team
15.06.2018
HR and Recruitment
Bitesize Lincs – Introduction to Managing Employee Performance
04.12.2018
Business Planning
Fit for Business Podcast Episode 1 – How do I choose a name for my business?
30.03.2020
Advisory Support
The Streets Sessions – Getting back to business podcast
13.05.2020
Business Planning
Bitesize Lincs: Choosing the most appropriate home and remote working solution for your organisation
21.05.2020
HR and Recruitment
Bitesize Lincs: Working Well
21.05.2020
Business Planning
Bitesize Lincs: Business Finance during Covid-19 – What finance do you need and how can you get it?
21.05.2020
Business Planning
The Streets Sessions – A COVID-19 Round Table Special: The Road to Business Recovery
22.05.2020
