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Business Plan Guidance

A well-written business plan is one of the most important tools you’ll need as a new business owner.

A business plan helps you clarify your goals, set out your strategy, and demonstrate to funders or partners that you’ve thought things through.

Whether you’re applying for a loan, pitching for investment, or simply want to stay focused as you grow, a business plan will give your start-up structure and direction.

To help you get started, we’ve pulled together some useful resources – from downloadable guides to real-world advice

Business plan resources

Business Planning

A business plan is a written document that describes a business, its objectives, strategies, the market it lives in and financial forecasts.

Factsheet

Fit for Business Podcast Episode 3 – Making a business plan

Guy & Deborah discuss how to create a business plan in order to start or grow your business.

Podcast

Write a Business Plan

Some further resources from the Gov.uk website on writing a business plan.

Website link
Business Planning

Need help with you business planning?

Talk to a Business Adviser to get tailored, one-to-one support.

Frequently Asked Questions – Business Planning

A business plan helps you clarify your goals, understand your market and map out how your business will operate. It’s also essential if you’re applying for funding or investment.

A good business plan typically includes your business idea, market research, target audience, products or services, pricing, financial forecasts, and how you’ll promote and grow your business.

Yes – even if you’re self-funding, a plan keeps you focused, helps spot risks early and ensures you’re making decisions with long-term goals in mind.

Our factsheet, GOV.UK templates and “Fit for Business” podcast are a great place to start. You can also speak to one of our start-up advisers for tailored support.

There’s no fixed length – it depends on your business. Aim for clear, concise content that covers all the key sections without overwhelming detail.