Business Academy Converting followers into customers

Part of the Fuel your Business Growth: Digital Edge Series

Find out how to reap the rewards of good social engagement by turning those likes into paying customers.

What you’ll learn

• Understand how to structure your social media content to guide followers through the customer journey
• Learn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof
• Discover how to leverage analytics and insights to refine your strategy and improve conversion rates

Growing a social media following is one thing – turning those followers into paying customers is another.

In this session, you’ll focus on practical strategies to move your audience from passive engagement to active conversion.

You’ll learn how to create content that drives action, optimise your social channels for lead generation, and use social proof to build trust and credibility. Walk away with clear, actionable steps to turn your followers into loyal customers.

Speakers

Edwina Mullins
Co-owner and Director, SocialB

Edwina has 20 years’ experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic experience.