This September, Greater Lincolnshire will welcome the Lloyds Tour of Britain 2026. The event will bring thousands of spectators, cycling fans and media representatives to the area. Businesses across the visitor economy have a valuable opportunity to showcase their offer and attract new customers.
Previous Tour of Britain events demonstrate the scale of the opportunity. Tour stages typically attract between 170,000 and 180,000 spectators. Visitors spend money on accommodation, food and drink, shopping and local experiences. Businesses that plan ahead can capture additional revenue and encourage repeat visits.
To help businesses prepare, Business Lincolnshire has created 4 fact sheets to help businesses strengthen their marketing, increase visitor engagement and maximise event-day opportunities.
Harnessing the Visitor Economy factsheet
The Harnessing the Visitor Economy factsheet provides practical marketing advice for tourism businesses. It covers topics such as social media, online visibility, visitor experiences and local partnerships. It also explores ways to encourage positive reviews and repeat visits.
These tips can help businesses create stronger connections with visitors before, during and after the Tour of Britain. They also support longer-term growth within Greater Lincolnshire’s thriving visitor economy.
Download The Harnessing the Visitor Economy factsheet here.
Marketing on a Budget factsheet
The Marketing on a Budget factsheet helps businesses make the most of limited marketing resources. It covers performance tracking, channel selection, content reuse and partnership marketing. Businesses can use these insights to increase impact without increasing spend.
Download the Marketing on a Budget factsheet here.
Marketing and Planning factsheet
For those looking for a more strategic approach, the Marketing Planning factsheet provides guidance on setting objectives, understanding audiences and creating an effective marketing plan. Clear planning can help businesses stay focused and measure success more effectively.
Download the marketing planning factsheet here.
Sales and Planning factsheet
Increased footfall creates opportunity, but businesses need a plan to convert interest into sales. The Sales Planning factsheet helps businesses forecast demand, set realistic targets and identify growth opportunities. It also highlights the importance of understanding customers and developing a clear promotional message.
Download the Sales Planning factsheet here.
Together, these resources can help businesses maximise visitor spending and build stronger relationships with customers. Alongside these resources you can also download the full Tour of Britain Business Toolkit to learn more about this opportunity.
Download the full business guide here: https://business.visitlincolnshire.com/resources/tour-of-britain-in-lincolnshire/
Access Further Fully Funded Support
The Tour of Britain offers a fantastic opportunity to showcase everything that makes Greater Lincolnshire a great place to visit. Businesses that prepare early will place themselves in the strongest position to benefit from increased visitor numbers and attention.
For additional support, explore the Visitor Economy and Retail Academy. The academy offers fully funded learning, practical tools and expert guidance tailored to visitor economy and retail businesses.
Find out more and start preparing today: https://www.businesslincolnshire.com/support-for-sectors/retail-visitor-economy/