Deal Direct UK Ltd

We are the Exclusive UK Partner of the International SM Cricket brand. We supply premium quality cricket equipment and team-wear, with our own in-house embroidery and print operation . The company distributes its range of products through Regional UK SM Ambassadors. We are the leading distributor in the UK of Women’s cricket equipment and have our own unique range – Heather Knight Collection.
Our showroom is based in Market Deeping, where customers can see the full range of SM cricket gear and different designs of team-wear / training and casual wear.
In addition to SM playing gear we supply an extensive range of trophies and medals, all of which can be engraved on our premises. The company operates a successful loyalty reward programme .