Make Art Work: Preparing for the Illustration Industry

This hands-on workshop is part of the Make Art Work series from The School of Illustration, delivered at the Barbican Creative Hub.

It is designed to support illustrators, artists and creatives who want to move into commercial illustration, helping you understand where your work fits and how to take the next step towards building a sustainable creative career.

Illustration is a broad and varied industry and finding your place within it can feel unclear. This session focuses on helping you identify your strengths, define your direction and begin shaping a professional pathway that works for you.

About The School of Illustration

The School of Illustration is led by our Creative in Residence Nick Moffatt, a freelance illustrator with over 25 years of industry experience.

Nick has worked with clients including Google, Microsoft and the BBC, creating work across film, television, animation, children’s publishing, comics and more. Alongside his commercial work, he has over a decade of experience lecturing at UK universities across illustration, graphic design, concept art and comics.

Through The School of Illustration, Nick supports creatives in developing both the mindset and practical tools needed to build a career from their work.

What You’ll Cover

• An overview of the commercial illustration landscape and where opportunities exist
• How to identify your niche and position your work within the industry
• Building a strong, focused portfolio that attracts the right clients
• Developing a personal brand that reflects your creative identity
• Creating a social media presence that supports visibility and growth

What To Expect

• Practical, honest advice from an experienced industry professional
• Real-world examples and case studies
• Portfolio feedback and guidance
• A supportive environment to explore your work and direction
• Time for questions, discussion and reflection

Who It’s For

• Creatives looking to move into commercial illustration
• Artists developing a portfolio or considering next steps
• Anyone interested in building a career in illustration across sectors

What You’ll Leave With

You will leave with greater clarity on your direction, a stronger understanding of the illustration industry and practical steps you can take to develop your portfolio and approach clients with confidence.