Shouting in the Wrong Places – Marketing & PR Workshop

Overview
A practical marketing and PR workshop for businesses that are tired of wasting time, money and energy on visibility that is not converting.

A four-hour in person marketing and PR strategy workshop delivered by Your Brand Lab and Shh! PR.

Your business is posting.
You are attending events.
You are sending emails, creating content, trying new platforms and doing everything you have been told you should be doing.
But is any of it reaching the right people?
Many businesses are struggling because they are visible in the wrong places, speaking to the wrong audiences or using messages that are not giving people a reason to pay attention.
More activity is not always the answer.
Sometimes, you need to stop shouting and work out where your voice will actually make a difference.

What this workshop will help you do

Shouting in the Wrong Places is a practical, small-group strategy workshop designed to help you identify where your marketing and PR efforts are being wasted and build a clearer approach to visibility.

During the session, you will explore:

• Where your audience is actually paying attention
• Which platforms and channels deserve your time
• Why some of your current marketing may not be producing results
• How to create messages that connect with the people you want to reach
• What makes a business genuinely newsworthy
• How marketing and PR should work together
• How to turn one strong idea into a joined-up campaign
• What you need to stop, start and strengthen over the next 90 days
• This is not four hours of generic advice or another workshop telling you to post more consistently.
• You will work on your own business throughout the session and leave with decisions made, priorities set and a practical plan you can implement.

You will leave with

• A clear audit of your current marketing activity
• A better understanding of your priority audience
• Your most commercially relevant marketing channels
• Stronger core messaging
• At least one credible PR angle
• A joined-up marketing and PR campaign idea
• A personalised 90-day visibility plan
• A Marketing & PR Strategy Planner, worth £50

Who this workshop is for
This workshop is designed for established business owners, founders, directors and in-house marketing professionals who are already doing some marketing but are not seeing enough commercial return.

It is particularly useful if:

• You are investing time or money into marketing without knowing what is working
• You feel pressure to show up on every platform
• Your content receives engagement but does not generate enquiries
• You want more media coverage but do not know what journalists are looking for
• Your marketing, PR and sales activity feel disconnected
• You need a clearer strategy before spending more money
• You want your business to become better known within your industry or region

What is included

• Four-hour interactive workshop
• Marketing and PR strategy exercises
• A Marketing and PR Strategy Planner, worth £50
• Personalised 90-day action planning
• Facilitated networking
• Food and refreshments
• Follow-up implementation session
• Direct input from Your Brand Lab and Shh! PR