Social Media That Works

This workshop is part of the Barbican’s Members-Only Series, created to give our community priority access to practical, high-impact sessions that support creative and business growth.

If you are tired of outdated posting formulas and content burnout, this session offers a more strategic and sustainable way to grow on social media.

This practical three-hour workshop is designed for creatives, founders and professionals who already use social media but want to reach the right audience, build meaningful engagement and convert followers into customers. The session is led by Eleanor Bryan of Arcanum Academy, expert marketer, educator and creator of a content strategy that grew her audience to more than 100,000 people in six months while posting just twice a month.

What You’ll Learn

• How the algorithm actually works and how to use it to your advantage
• Ways to maximise reach without posting daily
• How to attract the right audience and move beyond vanity metrics
• Strategies that help convert attention into action
• Platform-specific insight across Instagram, LinkedIn, TikTok, YouTube and Facebook
• Attendees will receive an Arcanum Kit Bag to take away, containing tools and prompts to help you immediately apply what you learn.

To keep the session focused and interactive, places are limited to 10 businesses, with up to three people attending per business. Please book one ticket per business, and the Barbican team will be in touch to confirm attendee names. Each participating business will receive one Arcanum Kit Bag to take away and use following the session.

This Session Is Ideal For

• Barbican members looking to grow a brand, business or creative profile
• People already using social media who want stronger results
• Creatives ready to approach content with more clarity and less burnout

Please note: This is not a beginner session. Attendees should already be comfortable posting on social media and using platforms in their day-to-day work.

Not yet a Barbican member?

Sessions like this form part of the ongoing benefits of Barbican membership, giving creatives access to specialist workshops, industry insight and a growing creative network. Membership spaces are limited and allocated on a first-come basis.

If you are a Lincolnshire-based creative, freelancer or founder and would like to join the Barbican Creative Hub community, please explore our full membership benefits and sign up.