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Innovate UK – Global Business Innovation Programme: MarTech Summit, Singapore

Innovate UK is inviting ambitious innovative companies to participate in its Global Business Innovation Programme (GBIP).

Each GBIP aims to help UK businesses grow and scale on a global stage through building R&D and innovation collaborations and partnerships and accelerating access to the market.

The programme consists of a Get ready preparation phase followed by a market visit to MarTech Summit, Singapore to include a 5-day tailored programme to connect with businesses, organisations, and other key stakeholders, followed by an Exploit the opportunity workshop.

The programme will provide a unique opportunity to find partners and identify opportunities for technology and innovation collaboration. Participants will benefit from bespoke support from an innovation and growth specialist to leverage the contacts, opportunities and knowledge gained and to support the growth journey of the business.

This GBIP is being delivered by Innovate UK and funded by the Creative Catalyst programme.

An applicant briefing was held on Thursday 18th December 2025 1pm – watch the recording here.

About the Global Business Innovation Programme (GBIP)

Successful applicants will benefit from an intensive 9-12 month, three phase programme with bespoke support from an innovation and growth specialist throughout.

Get ready: A two-day preparation workshop to build knowledge and understanding of the market and opportunities, including cultural aspects, how to do business, protecting Intellectual Property, and support to better articulate your value proposition.

Visit the market: Explore the innovation opportunities first-hand through pre-arranged matchmaking events, meetings with key contacts, research organisations and potential collaborators and partners.

Exploit the opportunity: An exploitation workshop and one-to-one bespoke support from an innovation and growth specialist to help you follow-up and maximise the opportunities identified through the programme.

Who can apply?

Key Dates

To apply for this GBIP, you must be: • Application Briefing – Thursday 18th December 2025 1pm
• a UK-based, innovation-led marketing or advertising company with ambitions to grow and scale globally. • Application deadline – Sunday 18th January 2026 6pm
• developing an innovation that is beyond minimal-viable-product (MVP) stage • Application outcome – Friday 23rd January 2026
• a solely marketing or advertising company, not an advertising department within another industry • Get ready workshop – Wednesday 4th and Thursday 5th February 2026
• a company with fewer than 250 employees • Market visit – Monday 9th to Friday 13th March 2026
• the CEO, founder, or senior decision maker in the business • Exploit the opportunity workshop – June 2026
• able to attend all workshops and complete all activities
For the full eligibility criteria please visit the website here.

Benefits of the programme?

  • Build market knowledge and intelligence
  • Seed new business partnerships, develop RD&I collaborations, and identify partners for bilateral funding calls
  • Introductions to senior figures and influential contacts
  • Raise your profile and stimulate new business opportunities and ideas
  • Improve your value proposition, hone your skills, and grow in confidence to tackle global markets
  • Connect with peers, expand your network, and learn from like-minded, ambitious businesses

For the full details on this programme, how to apply, and support, please click here.