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Marketing & Sales

Grow Your Audience. Boost Your Sales. Build a Stronger Business

Marketing and sales are essential for turning great ideas into thriving businesses. Whether you're just starting out or looking to scale, the right approach can help you attract new customers, build lasting relationships, and increase revenue.

At Business Lincolnshire, we’re here to help you plan, promote, and sell smarter with expert advice, helpful tools, and local insights that work for your business.

Why Marketing and Sales Matter

  • Increase awareness of your products or services
  • Reach the right audiences – online and offline
  • Build customer loyalty and repeat business
  • Compete more effectively in your market
  • Convert interest into income through focused selling

Even on a limited budget, there are practical steps you can take to boost visibility and drive results.

Resources

Marketing Planning Factsheet

This downloadable factsheet walks you through building an effective marketing plan. It covers SWOT analysis, pricing strategy, promotion channels, and scheduling to help you execute your marketing strategy with confidence.

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Marketing on a Budget Factsheet

This factsheet shares seven practical tips for stretching your marketing budget—prioritising where it matters, analysing ROI, refining your marketing mix, and nurturing your most valuable customers on a limited spend.

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10 Marketing Tips for the Visitor Economy

This guide delivers ten actionable marketing tips tailored for visitor economy businesses—covering seasonal promotions, digital outreach, local partnerships, and customer engagement in tourism and hospitality sectors.

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Bitesize Lincs – Starting to sell online – Top Ten Tips

This quick-start guide offers the top ten tips for launching online sales—covering everything from setting up an e-commerce platform to optimising listings, using marketplaces, and promoting digitally for Lincolnshire-based businesses.

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Bitesize Lincs – Increase Sales on your E Commerce Site

Discover strategies to drive sales on your e-commerce site—from optimising product pages and checkout flow to improving conversions using email, social proof, promotions, and analytics tailored to local SME needs.

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Social Media Series: From Planning to Posting

Perfect for beginners or businesses looking to refresh their approach to social media, set up their first online shop or want to improve conversion. These sessions can help you build confidence and performance.

Help with strategy

Need Help Building Your Strategy?

Our Growth Hub advisers can support you with:

  • Defining your target market and customer personas
  • Creating a practical marketing plan
  • Understanding digital channels and content strategies
  • Getting started with e-commerce and online sales
  • Aligning marketing and sales for better results
Speak to a Business Adviser

Frequently Asked Questions - Marketing and Sales

Focus on low-cost, high-impact tactics like social media, email marketing, local partnerships, and building up customer reviews. Our Marketing on a Budget guide is a great place to start.

Your plan should outline your goals, target audience, key messages, chosen marketing channels, budget, and how you’ll measure success. Download our Marketing Planning Factsheet to get started.

No. It’s better to choose platforms your audience actually uses and focus on doing those well. For many SMEs, that’s Facebook, Instagram, or LinkedIn. Our podcast series can help you build an effective approach step-by-step.

You can start by setting up an online shop using platforms like Shopify, Etsy, or eBay. You’ll need good product photography, clear descriptions, and a plan for delivery and customer service. Watch our Selling Online webinar to learn more.

Yes – our advisers can help you build a tailored plan based on your goals, audience, and resources. They can also signpost you to workshops or specialist marketing support.

Get marketing advice