If you sell products and services overseas - or are planning to - your website needs to be accessible and appealing to an international web audience.
The Department for International Trade (DIT) has designed a bespoke programme for its Export Academy, guiding you through what you need to know to increase your website’s global potential. The programme, divided into eight bite-sized sessions, is designed to help you get started and progress toward an optimised international website.
About the programme
Consisting of eight individual 1-hour sessions, each event provides insight into a specific area to better your website’s international reach and appeal:
11 July 2022 - Planning your international website journey
19 July 2022 - Platform, providers and preparing your website brief
26 July 2022 - Creating and adapting content for an international audience
2 August 2022 - Search Engines – how they work, and what they look for on your website
9 August 2022 - Increasing website traffic through paid and organic search
16 August 2022 - Conversion Rate Optimisation (CRO) in 7 easy steps
23 August 2022 - How to track and monitor your website analytics to increase performance
Find out more here.
