This playbook is to help businesses price confidently, protect margins, and run effective promotions that drive profit and customer loyalty. It combines best-practice advice with actionable exercises, examples, and downloadable worksheets.
Pricing and Promotions PlaybookVideo 1: Price Positioning: Setting Prices That Build Trust and Value
Learn how to position your prices to attract the right customers and strengthen your brand perception.
Video 2: Price Architecture: Building a Balanced Range That Sells
Discover how to structure your price points for maximum impact and profitability.
Video 3: Margin Matters: Protecting Profit in Every Sale
Learn how to calculate, protect, and grow your margins – the foundation of a sustainable retail business.
Video 4: Purposeful Promotions: Boost Sales Without Killing Profit
Learn how to run smarter, purpose-driven promotions that build sales and protect margin.
Video 5: Promotional Planning: Create a Calendar That Drives Results
Plan your promotions strategically to balance cash flow, stock, and sales throughout the year.
Use the link below to navigate back to the Retail Accelerator Programme page and to view other playbooks.
Retail Accelerator Programme