The retail, hospitality and visitor economy is one of the most dynamic and vital sectors in Greater Lincolnshire – supporting over 30,000 full-time equivalent jobs and contributing £2.39 billion to the local economy. From independent shops and restaurants to guesthouses, attractions and leisure providers, this diverse sector plays a key role in shaping our communities, creating jobs and attracting investment.
Whether you run a boutique in a market town, a pub on the coast, a family-run B&B, or a growing leisure business, Business Lincolnshire is here to help you succeed.
We offer dedicated support for retail, tourism, leisure and hospitality businesses at every stage of their journey, including:
Dedicated support
Business.Visit Lincolnshire offers dedicated support, guidance & industry insights for hospitality, leisure & tourism businesses in Lincolnshire.
You’ll find invaluable advice and guidance on everything that you need to know to run a tourism business, from start-up checklists and daily business practices to funding, marketing, and legislation. As in any business, there is no ‘one size fits all’, so we have created multiple formats for each topic. Some of you may like a factsheet, guide, or checklist to download, others may prefer to watch our master-class videos, and we’re adding new material each month, too.
Visit WebsiteGreater Lincolnshire has a high-quality and varied visitor economy offering across our city, coast, and countryside. Its nature, aviation and heritage assets are underpinned by an increasingly vibrant and cultural offer, with sites such as the castle, cathedral, and Brayford Waterfront in Lincoln.
The area is home to 50 miles of coastline that stretches from the east of the county to the Wash. It includes the Lincolnshire Wolds (designated an area of outstanding natural beauty), a thriving food culture, a network of historic market towns and hundreds of visitor attractions, all of which contribute to a £2.39bn visitor economy sector which supports at least 30,000 full-time equivalent jobs.
There are more than 2,600 businesses in the visitor economy, which account for 6.7% of Greater Lincolnshire’s business base compared to 5.8% of the East Midlands business base and 6.0% of the UK’s. Skegness is the UK’s fourth most popular holiday resort. Tourism is growing year on year and is one of the most important growth sectors for our region.
Programme
A cohort based programme delivered through a hybrid model of face to face and virtual group sessions, masterclasses and 1-2-1 individual support
Find out more and sign upSupport
Want one-to-one advice and support from a Business Lincolnshire adviser? Book a call to get started
Talk to an adviserProgramme
Jargon-free webinars for visitor experiences, hospitality, food & drink, guides, and transport providers, packed with practical tips to attract UK and international visitors with confidence.
Find out more and sign up
Programme
Boost customer loyalty and sales with our Customer Service Programme, funded by Business Lincolnshire. Designed for B2B and B2C SMEs, it offers bite-sized modules, live workshops, and 1-to-1 coaching. Map journeys, fix friction, build habits, and access recordings, templates, and support tailored for Greater Lincolnshire businesses.
Find out more and sign up
Factsheets
Factsheets
Factsheets
Resource Efficiency
15.06.2018
Business Planning
15.06.2018
Exporting/Internationalisation
15.06.2018
Business Planning
15.06.2018
Legislation
15.06.2018
Video
15.06.2018
Video
15.06.2018
Video
15.06.2018
Video
15.06.2018
factsheet
19.06.2018
factsheet
19.06.2018
factsheet
26.06.2018
factsheet
26.06.2018
factsheet
26.06.2018
factsheet
26.06.2018
factsheet
05.07.2018
factsheet
05.07.2018
factsheet
05.07.2018
We support all businesses in the retail, hospitality, leisure and tourism sectors – from independent shops and cafés to B&Bs, cultural attractions and larger visitor venues.
No – support is available across Greater Lincolnshire, including market towns, rural areas and city centres. If you serve customers or visitors, you can benefit from our resources.
You can access training opportunities, digital marketing guidance, green tourism toolkits, customer service improvement advice, and connections to relevant funding programmes.
Yes – we offer guidance and resources on green tourism, energy efficiency, and sustainability practices tailored to retail and visitor-facing businesses.
Yes – we regularly host events, webinars and networking opportunities designed to help businesses in this sector grow, connect and stay informed.
