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Customer Value Analysis

Customer Value Analysis is the starting point for any continuous improvement journey. This playbook helps you identify what your customers truly value, distinguish between value-adding and non-value-adding activities, and uncover opportunities to improve productivity, reduce waste and enhance customer satisfaction.

1. Customer Value Analysis Playbook

In this short video, you’ll learn how to apply a simple four-step Customer Value Analysis to your own business. Discover how Lean organisations focus on customer outcomes, identify hidden inefficiencies and make better improvement decisions based on what customers are actually willing to pay for.

Worksheet 01

Customer Value Analysis

Identify what your customers value most and distinguish between value-adding and non-value-adding activities within your processes.

Worksheet 01 - Customer Value Analysis

Ready for the Next Step?

Now that you’ve identified what your customers value most, the next step is to uncover the activities that don’t add value.

Continue to the TIMWOODS Waste Walk and learn how to identify the eight common forms of waste that impact productivity and performance.

Next Playbook

Need Support Applying These Tools in Your Business?

Our specialist Manufacturing Advisers can help you identify improvement opportunities, reduce waste and implement practical changes that improve efficiency and productivity. Get in touch to discuss your business challenges and explore the support available through the Manufacturing Accelerator programme.

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Trevor Durant Email Trevor Durant

Manufacturing Business Adviser

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Mike Epton Email Mike Epton

Manufacturing and Leadership Adviser

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