Business Academy: Choosing the right social media platforms for your audience

Explore the social platforms that could help you reach your target customers, and more importantly, the right ones for your business and its growth.

What you’ll learn

• Discover where your target audience is, and, and in turn, which social media platforms to prioritise
• How to build a content strategy that aligns with your business’ goals
• Learn which metrics really matter – explore what success and growth looks like

Don’t know where to start with growing your presence on Social Media, what platform to prioritise, should you be posting across all of the platforms or just a few?

Join this session to get hints, tips and advice on how you can use Social Media to boost your business and find more customers!

This session will dive into the platforms, their audiences and features to help you determine where your time is best spent – we’re all busy after all.

Lets not forget content – once you understand your audience and which platforms to use we’ll also look at what content to post and the metrics that really matter.

Speakers

Amy Hobson
Lead Trainer and Senior Marketing Consultant, DigitalB

In addition to her 11 years at DigitalB, she is also the co-owner of an independent drinks brand, Queen Cleo Spirits and Events, and runs her local area networking group, Socially Shared, which supports local women in business to excel.

Her passion is SMEs, and she has most recently worked on SME training for the Department of Business and Trade and the High Streets Matter programme