Business Academy: Mess to message: How to create impactful presentations

Learn how to build a strong narrative, so that people are compelled to listen to you, and each idea builds on the last one.

What you’ll learn

• Start with structure: work out the order before designing the slides
• Build a strong argument: apply a hidden logic to the structure that your audience buys into
• Hold their attention: design the presentation for listening, not reading

The secret-sauce of a persuasive presentation isn’t your charisma: it’s the structure. To persuade people, don’t start with the slides.

Figure out a strong narrative, so that people are compelled to listen to you, and each idea builds on the last one. You don’t need a PhD in storytelling to win buy-in or endless rehearsals: just simple frameworks that help you avoid overloading your audience with too much information. Say less to persuade more.

Speakers

Ben Sauer
Speaker, Author, coach: teaching the art of strategic storytelling

Ben Sauer is an international keynote speaker, coach, and designer, who teaches people the art of strategic storytelling.

He’s trained people all over the world, including at NASA, and his frameworks are used by organisations like Amazon, Google, and the BBC.

His book, Death by Screens, teaches designers (or anyone with something to pitch) how to present their idea without boring people to tears!