This playbook helps businesses manage products through their life cycle stages to maximise sales and profitability. It combines practical frameworks like the Product Life Cycle (PLC) and Boston Consulting Group (BCG) Matrix, with actionable exercises, examples, and downloadable worksheets.
Product Life Cycle Management PlaybookVideo 1: What Is a Product Life Cycle? The Retail Roadmap to Smarter Decisions
Understand the stages every product goes through – and how to manage them for maximum profit.
Video 2: Marketing by Product Life Stage: Right Message, Right Time
Learn how to adjust your marketing strategy as your products move through the life cycle.
Video 3: Pricing and Promotions by Product Life Stage: Timing Is Everything
Learn how to adapt your pricing and promotions as products evolve through their life cycle.
Video 4: Stock Management by Product Life Stage: Stay Lean and Profitable
Learn how to manage stock levels strategically throughout each stage of the product life cycle.
Video 5: Tools for Product Life Cycle Management: Smarter Retail Decisions Made Simple
Discover the tools and techniques that help retailers manage products from launch to clearance.
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Retail Accelerator Programme