Business Academy: Converting followers into customers

Find out how to reap the rewards of good social engagement by turning those likes into paying customers.

What you’ll learn

• Understand how to structure your social media content to guide followers through the customer journey
• Learn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof
• Discover how to leverage analytics and insights to refine your strategy and improve conversion rates

Growing a social media following is one thing – turning those followers into paying customers is another.

In this session, will focus on practical strategies to move your audience from passive engagement to active conversion.

You’ll learn how to create content that drives action, optimise your social channels for lead generation, and use social proof to build trust and credibility. Walk away with clear, actionable steps to turn your followers into loyal customers.

Speakers

Amy Hobson
Lead Trainer and Senior Marketing Consultant, DigitalB

In addition to her 11 years at DigitalB, she is also the co-owner of an independent drinks brand, Queen Cleo Spirits and Events, and runs her local area networking group, Socially Shared, which supports local women in business to excel.

Her passion is SMEs, and she has most recently worked on SME training for the Department of Business and Trade and the High Streets Matter programme