This playbook is a practical guide for retailers to improve their store merchandising, aiming to boost footfall, increase basket size, and enhance profitability. It combines best-practice advice with actionable exercises, examples, and downloadable worksheets.
Merchandising PlaybookVideo 1: Kerb Appeal: First Impressions That Drive Footfall
Learn how to master kerb appeal so your storefront attracts customers before they even step inside.
Video 2: Store Layout: Design Spaces That Make Shoppers Spend
Discover how to create store layouts that guide customers naturally and boost sales.
Video 3: Product Displays That Sell: Turn Browsers Into Buyers
Learn how to build creative product displays that inspire customers and increase average spend.
Video 4: Point of Sale That Sells: Turning Interest Into Action
Master how to use selling aids and POS materials to attract, inform, and close more sales.
Video 5: Igniting the Senses: Create an In-Store Experience That Connects
Discover how to engage customers’ senses and emotions to create an unforgettable shopping experience.
Use the link below to navigate back to the Retail Accelerator Programme page and to view other playbooks.
Retail Accelerator Programme